The main functions and objectives of the Marketing Area are:

  • Manage the brand and corporate communication of Quirónsalud.
  • Create an internal and external communication tone, unique for all Quirónsalud centers in Spain, through integrated messages.
  • Help establish a strategic vision for the company.
  • Publicise known and implement the Company's values and philosophy.
  • Define a communication strategy to achieve greater brand recognition and positioning as a leader in healthcare management in Spain and Europe.
  • Selection of target audiences.
  • Definition of communication channels and tools.
  • Strategic marketing plan differentiated by hospital.
  • Support the general management and the steering committee.

The target groups are:

  • Patients and family members.
  • Our employees.
  • Industry professionals.
  • Potential audiences.

Currently, the Marketing Area is composed of:

  • Persons in charge: María Cruz García Rueda - Corporate Director of Marketing and Communication. Brenda Barbero, corporate marketing coordinator and Marta Maldonado - Marketing Technician
  • Location: Offices located in Headquarters.