The main functions and objectives of the Marketing Area are:

  • Managing the Quirónsalud brand and its corporate communications.
  • Developing a consistent internal and external communication style across all Quirónsalud centres in Spain through integrated messaging.
  • Contributing to the definition and implementation of the Company's strategic vision. Promoting and disseminating the Company's values and philosophy.
  • Defining communication strategies aimed at enhancing brand recognition and strengthening the position of Quirónsalud as a leading healthcare provider in Spain and Europe.
  • Identifying and segmenting target audiences.
  • Defining communication channels and communication tools.
  • Developing hospital-specific strategic marketing plans.
  • Providing support to the general management and executive management committee.

The target groups are:

  • Patients and family members.
  • Employees.
  • Healthcare professionals and stakeholders in the sector.
  • Potential audiences.

Currently, the Marketing Area is composed of:

  • Heads of Unit: María Cruz García Rueda – Corporate Director of Marketing and Communications. Brenda Barbero, Corporate Marketing Coordinator and Marta Maldonado – Marketing Specialist.
  • Location: Offices located in Headquarters.